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Privacy Policy

Last Updated: 10-Nov-2025 | Effective Date: 10-Nov-2025

This Privacy Policy describes the policies of DCLM4 Technology, London, United Kingdom of Great Britain and Northern Ireland (the), email: dclm4.technology@gmail.com, use and disclosure of your information that we collect when you use our website (https://www.mylifeintheuk.co.uk). (the "Service"). By accessing or using the Service, you are consenting to the collection, use and disclosure of your information in accordance with this Privacy Policy. If you do not consent to the same, please do not access or use the Service.

We may modify this Privacy Policy at any time without any prior notice to you and will post the revised Privacy Policy on the Service. The revised Policy will be effective 180 days from when the revised Policy is posted in the Service and your continued access or use of the Service after such time will constitute your acceptance of the revised Privacy Policy. We therefore recommend that you periodically review this page.

How We Use Your Information

We will use the information that we collect about you for the following purposes:

  • Creating user account

If we want to use your information for any other purpose, we will ask you for consent and will use your information only on receiving your consent and then, only for the purpose(s) for which grant consent unless we are required to do otherwise by law.

Analytics and Advertising

We use Google Analytics 4 to understand how visitors use our Service and to improve your experience. We also use Google AdSense to display advertisements. These services help us track:

  • Page views and navigation patterns
  • Study session activity (cards reviewed, tests taken)
  • Practice mode usage and test performance
  • Chapter reading engagement
  • Site performance metrics (page load times, responsiveness)

Privacy Protection: We have configured Google Analytics with privacy-safe settings:

  • IP Anonymization: Your IP address is anonymized before being stored
  • No Personal Identification: We do not collect names, email addresses, or other personally identifiable information through analytics
  • Data Retention: Analytics data is retained for 14 months, after which it is automatically deleted
  • Cookie Consent: Analytics tracking only occurs after you provide explicit consent through our cookie banner
  • Do Not Track: We respect browser Do Not Track signals

Google AdSense:

  • Google AdSense uses cookies to serve ads based on your prior visits to this website and other sites
  • You can opt out of personalized advertising by visiting Google Ads Settings
  • Third-party vendors may use cookies to serve ads based on your browsing history

You can manage your analytics and advertising preferences at any time by visiting our Cookie Settings page. You can also learn more about how Google uses data by visiting Google's Privacy Policy.

Your Rights

Depending on the law that applies, you may have a right to access and rectify or erase your personal data or receive a copy of your personal data, restrict or object to the active processing of your data, ask us to share (port) your personal information to another entity, withdraw any consent you provided to us to process your data, a right to lodge a complaint with a statutory authority and such other rights as may be relevant under applicable laws. To exercise these rights, you can write to us at dclm4.technology@gmail.com. We will respond to your request in accordance with applicable law.

Do note that if you do not allow us to collect or process the required personal information or withdraw the consent to process the same for the required purposes, you may not be able to access or use the services for which your information was sought.

Cookies

To learn more about how we use cookies and your choices in relation to these tracking technologies, please refer to our Cookie Policy.

Security

The security of your information is important to us and we will use reasonable security measures to prevent the loss, misuse or unauthorized alteration of your information under our control. However, given the inherent risks, we cannot guarantee absolute security and consequently, we cannot ensure or warrant the security of any information you transmit to us and you do so at your own risk.

Grievance / Data Protection Officer

If you have any queries or concerns about the processing of your information that is available with us, you may email our Grievance Officer at:

DCLM4 Technology

We will address your concerns in accordance with applicable law.

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